"Perfect is the enemy of good."

I'm a copywriter who's all about great work, but I believe great work can only be attained by prioritizing what's necessary for good work: intuitive and intelligent writing, thoughtful design, and insightfulness and direction that is relevant, truthful and meant for the benefit of others.

It's unclear to me why many people have been saying, "Good is the enemy of great." It's been attributed to Voltaire, the Ancient Greeks, and a newfound wisdom. But it's a false aphorism; if I can change anything with advertising, I want to change this.

If the job of a copywriter is to persuade, and persuasion is a stylized form of reasoning, a copywriter requires a good reason to persuade; a great reason is an overstatement; a perfect reason is egomaniacal.

TL;DR. I aspire to make good work great. :-)