Jameson Irish Whiskey Black Barrel is the Irish whiskey for an old fashioned cocktail.
Problem: How can Black Barrel stand out as whiskey for an Old Fashioned?
Solution: Be like the taste of Jameson, be smooth by showing we understand and respect what an Old Fashioned is, be bold in proving our whiskey will make an Old Fashioned even better.
Sit down at your favorite bar/pub and find out which Old Fashioned recipe suits you.
Came up with a "Value Added Proposition." Essentially, a small bottle containing a cocktail mix to be packaged with Jameson Black Barrel bottles - with recipe booklet included.
