In-house: (where I’m feared like Gordon Ramnsey in Kitchen Nightmares, just kidding, I’m actually really sweet and kind like Gordon Ramnsey in his kids’ TikTok videos)
Citizens (2021-Present) NYC
Working on a variety of lending products from retail financing platforms (Citizens Pay), student lending, mortgage, and home equity line of credit (Citizens FastLine)
Blink Fitness (2019) NYC
Wrote promotional emails and consulted marketing partners on copy–essentially advocated for simplicity and plain speak
Boxed (2018) NYC
Enjoyed a plethora of snacks will writing product descriptions, emails, postcards, and blog posts
Mint Mobile (2018) NYC
Collaborated on foxin’ emails and foxy social posts while coming up with foxtastic ways to incorporate their mascot–which happens to be a fox
Appear Here (2017 - 2018) NYC
Crafted desirable retail space listings for pop-up storefronts around a variety of NYC locales
Agencies: (where everyone I meet is some variation of Gordon Ramnsey and we’re all trying to vibe in The Great British Bake Off)
360i (2019) NYC
Revamped a rebrand for William Hill, a sports betting website and retailer
Byte (2018) NYC
Concept-ed social and digital ads for Pret (formerly known as Pret a Manger) and their food rescue
Phear Creative (2017) NYC
Came up with posters, coasters, table tops and other collateral idea for Jameson Irish Whiskey
Ming (2017) NYC
Wrote radio scripts (with a sultry voice in mind) and OOH ads for the The Brickell City Centre in Miami, Florida
Creative Feed (2016) NYC
Did web, digital, podcast and print pieces for QuickStand a sit/stand desk by Humanscale without using the word “ergonomic”
The Vyater Group (2014 - 2016) NYC
Wrote product description copy for a furniture retailer and web copy for a luxury building in Sheepshead Bay, Brooklyn.
Personal Clients: (friends/acquaintances/Gordon Ramnseys I’ve been convinced to do “favors” for)
Cocorau (2019-2020) NYC
Interviewed the owner and crafted the origin story of Cocorau while blogging monthly about her healthy, whimsical, aphrodisiac, organic, and CBD-infused chocolates.
Larry Dvoskin, Huffington Post Guest Writer (2016) NYC
Made sure Larry's writing is neat, handsome, and ready for the Internet prom. Larry is a storyteller, songwriter and teacher in the music industry.
Schooling: (we’ve all been there)
Miami Ad School New York (2013-2015) Brooklyn, NY
Copywriting
Biola University (2007 - 2011) La Mirada, CA
Philosophy
English/Writing